Extension: Never Have I Ever…
Employing the classic “Never Have I Ever…” party game, Cann will use strategic out-of-home placements on billboards and bus stops to ask the audience if they’ve ever felt anxious or out-of-place in specific social situations. We’ll provide an answer with our comforting tagline “You Cann” which ties to Cann’s socially calming benefits.

Extension: “You Cann Do It” Mirror Affirmations
Bathrooms in bars and music venues can be a places of refuge for those who aren’t comfortable in large crowds or noisy environments. Taking that into consideration, Cann will create branded mirrors with words of affirmation to be placed in bathrooms of crowded social places.

Product Innovation: Cann I Ask You Something?
For the socially anxious, engaging in conversation is a heavy endeavor. Cann will help those who struggle with engaging in conversation by placing icebreaker questions on the cans themselves. While drinking Cann, people will feel more like themselves and more comfortable meeting others

Questions:

• What are you most grateful for in life?

• What’s something you’ve dreamed of doing your entire life, but haven’t?

• What does friendship mean to you?

• If life is unfair to everyone, then isn’t it technically fair?

• Do pets have names for their owners?

Social: Cann Talks
In a fashion similar to late night talks at social gatherings, we’ll source various creators on social media to host “Cann Talks” via their platform. The talks will be interview-style and take place Live on social media, with celebrities/influencers discussing the universal anxieties people face and the strategies involved in overcoming them, all while drinking Cann. Think Drunk History meets Oprah.

Social: Dear Cann
We’ll source questions from Cann’s followers about social anxiety in a contemporary version of an advice column on social media. Then, in a weekly IG carousel, we’ll respond with messages and advice about how people can handle those anxiety-inducing situations.

PR: You Cann Scholarships
The You Cann Do It scholarship will award money to those seeking a second chance at pursuing a college degree. These are people who are already breaking the norm and doing what they can to be true to who they are in a very #YouCann way.